Tamika White is a sales associate for a prestigious jewelry store. When she started with the store, she relied almost completely on serving customers who just happened to walk into the store and who knew exactly what they wanted-all she had to do was ring up the sale. With experience, she began to gather information about her customers and use them as a source of referrals. She now maintains a large database of her current customers, regularly communicates with them to keep track of their needs, and actively solicits referrals to new customers. When she gets a new referral, Tamika sends the prospective client an invitation to visit the store so that she can work with him/her personally. As a result, her sales are almost all from current customers and referrals, with almost no sales from casual "walk-in" customers. Tamika started out as a(n) __________________, but has now become a(n) _______________.

Question

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Tamika started out as an order taker because she was simply ringing up sales for customers who knew exactly what they wanted. However, she has now become an order getter because she actively solicits referrals and invites potential new customers to the store to work with her personally.

Tamika White Is a Sales Associate for a Prestigious Jewelry