Missionary selling often serves as an entry-level position that can lead to higher-level sales and marketing roles. It involves promoting a company's products indirectly, usually by educating those who influence the end consumers or by supporting the products without directly closing sales.

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Missionary Selling

Question 148

Multiple Choice

Missionary selling:

A) is another name for major accounts selling.
B) is the performance of personal selling activities for a nonprofit organization.
C) is the same as prospecting.
D) is often an entry position for higher level sales and marketing jobs.
E) is typically only used with a firm's largest or most important customers.

Correct Answer: