If many individuals are involved in a buying decision, this is:

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A situation where many individuals are involved in a buying decision is known as a multiple buying influence situation. In this type of situation, different individuals may have different roles and responsibilities in the buying decision, and multiple inputs may need to be considered before making a final decision. This is different from a selective rebuy or modified rebuy, which both involve a smaller group of individuals making a buying decision. A multiple buying influence situation is more complex and may require additional effort to manage effectively.

If Many Individuals Are Involved in a Buying Decision, This