Marketing opportunities that involve moving into totally different lines of business are "diversification" opportunities.
Correct Answer:
Verified
Q109: Marketing managers almost always find that opportunities
Q110: Market penetration means trying to increase sales
Q111: The three basic tasks of ALL managers,
Q112: Of the four types of opportunities firms
Q113: If customers in other countries are interested
Q115: The ArrowPoint Company has just modified and
Q116: When a firm tries to increase sales
Q117: Which of the following is one of
Q118: Often, attractive opportunities are fairly close to
Q119: When Cadillac added a new sport utility
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents