Of the four types of opportunities firms can pursue, diversification is the easiest to evaluate and involves the least risk.

Question

Quizplus · Accepted Answer

Diversification involves entering new markets or creating new products that the firm has little or no experience in. This can be risky and difficult to evaluate as it requires significant investment and uncertainty about future outcomes. Therefore, it is not the easiest or least risky option for firms to pursue.

Of the Four Types of Opportunities Firms Can Pursue, Diversification