Market penetration means trying to increase sales of a firm's present products in its present markets--probably through a more aggressive marketing mix.

Name: Market penetration means trying to increase sales of a firm's present products in its present markets--probably through a more aggressive marketing mix.
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Question

Quizplus · Accepted Answer

Market penetration refers to increasing sales of existing products in existing markets by making the marketing mix more aggressive.

Market Penetration Means Trying to Increase Sales of a Firm's