Marketing managers almost always find that opportunities in international markets are less profitable than in domestic markets.

Question

Quizplus · Accepted Answer

This statement is not always true as there can be instances where international markets offer higher profits compared to domestic markets. It depends on various factors such as demand, competition, regulations, and currencies. Therefore, marketing managers need to assess the potential profitability of both markets before entering them.

Marketing Managers Almost Always Find That Opportunities in International Markets