Which of the following is true of a company undertaking a global approach?

Question

Quizplus · Accepted Answer

Successful global brands carefully stake out their markets, allowing plenty of time to develop their overseas marketing efforts. This means that comprehensive research and planning should be undertaken before pursuing a global approach. Rushing into a global strategy without adequate preparation can result in failure. Therefore, option A is not correct. Option B is incorrect because a multidomestic strategy may not necessarily be more vulnerable to risk than a global strategy. Option C is incorrect because market factors and economic conditions are external factors that influence the potential gains to be realized by following a global strategy, and not internal factors.

Which of the Following Is True of a Company Undertaking