Which of the following is true of global advertising agencies?
A) By using global advertising agencies,companies can take advantage of economies of scale and other efficiencies.
B) Global advertising agencies in emerging markets take a more entrepreneurial and fresher approach to advertising than local agencies.
C) Advertising through global agencies can always be used more successfully than advertising through local agencies.
D) Global advertising agencies can better adapt a firm's message to the local culture.
Correct Answer:
Verified
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