In the context of global marketing research,which of the following is a measure that should be most likely examined in order to assess the ability of consumers in a foreign market to buy?

Question

Quizplus · Accepted Answer

The distribution of income is the most relevant measure to assess the ability of consumers in a foreign market to buy. It shows how much disposable income potential customers have and their purchasing power. This information is essential for determining pricing strategies and understanding the market's demand for specific products or services. While the other options (number and size of families, status and position in society, and educational qualifications) may provide valuable insights into a market, they are not as directly related to consumers' ability to buy as income distribution.

In the Context of Global Marketing Research,which of the Following