Which of the following is true of selecting media in foreign markets?

Question

Quizplus · Accepted Answer

Media availability and usage can vary greatly between domestic and foreign markets. Some media used in the domestic market may not be available in foreign markets, or may not be effective in reaching the target audience. It is important to research and tailor media selection to each specific foreign market.

The other answer choices are incorrect. A is false as countries have different restrictions and regulations on the use of broadcast media. C is false as data accuracy can vary and should be evaluated carefully. D is false as media availability does not necessarily guarantee reaching all potential buyers.

Which of the Following Is True of Selecting Media in Foreign