According to the growth vector matrix,which of the following products usually requires a firm to make significant investments in research and is likely to require major changes in its organizational structure?
A)New products
B)Repositioned products
C)Improved products
D)Additions to existing products

Question

Quizplus · Accepted Answer

According to the growth vector matrix, new products usually require a firm to make significant investments in research and development. In addition, introducing new products is likely to require major changes in the organizational structure of the firm. This is because the firm will need to have the specialized skills and resources necessary to develop and produce the new product, as well as the marketing and distribution channels to bring it to market successfully. Repositioned, improved, and additions to existing products may also require some investments and changes in organizational structure, but they are less likely to be as significant as those required for new products.

According to the Growth Vector Matrix,which of the Following Products