Members of a business development team work together to create a new hardware installation device.The team is worried that by the time the finished product hits the market,customers' needs might change and the device would become a failure.Which of the following risks does this scenario best exemplify?
A)Strategic risk
B)Market risk
C)Credit risk
D)Internal risk

Question

Quizplus · Accepted Answer

The scenario illustrates market risk, which refers to the possibility of a product or service not being well received by the target market due to changes in customer needs, preferences, or behavior. The team is concerned about the product's potential failure because of shifts in market demand.

Members of a Business Development Team Work Together to Create