Firms that have the highest rates of new product success (82.5 percent versus 52.9 percent for other firms):
A)are less likely to rely on portfolio analysis.
B)are less likely to use social media and other communities to gather information.
C)are more likely to have global market and operations strategies.
D)are more likely to employ informal and unstructured processes for concept selection.

Question

Quizplus · Accepted Answer

Firms with global market and operations strategies are more likely to have access to diverse customer needs and market trends, which helps in identifying new product opportunities. This, in turn, leads to a higher rate of new product success. The other options do not have a significant correlation with higher rates of new product success.

Firms That Have the Highest Rates of New Product Success