Which of the following is a typical reason for eliminating new product ideas during the idea screening stage?
A)Most new product ideas have already been heard and evaluated.
B)Firms lack the expertise to efficiently assess the worth of the new ideas.
C)The technology available is not sufficient to produce the product at a profit.
D)Shortage of time results in new ideas being eliminated without proper analysis.

Question

Quizplus · Accepted Answer

This is a common reason for eliminating new product ideas during the idea screening stage because it is important for the product to be profitable for the firm. If the technology required to produce the product is not sufficient, then it may not be feasible to bring the product to market. Choices A, B, and D are not accurate reasons for eliminating new product ideas during the idea screening stage.

Which of the Following Is a Typical Reason for Eliminating