Creswell Farms produces and sells clover honey and wants to expand its product line.A brainstorming session results in 40 different product suggestions,which include honey-based salad dressings,honey-flavored sandwich spreads,honey-coated peanuts,honey-flavored yogurts,and a ham glaze.In this scenario,Creswell Farms is in the _____ stage of the new product development process.
A)project planning
B)test marketing
C)idea generation
D)product development

Question

Quizplus · Accepted Answer

Creswell Farms is in the idea generation stage of the new product development process where they are brainstorming and coming up with new product ideas.

Creswell Farms Produces and Sells Clover Honey and Wants to Expand