With regard to product improvement,_____ refer mainly to product features,design,package,and so forth.
A)marketing dimensions
B)attributes
C)extensions
D)fads

Question

Quizplus · Accepted Answer

Attributes refer to specific characteristics or features of a product, such as its design and packaging, that can be improved upon to enhance its overall quality and appeal to consumers. Marketing dimensions (A) typically refer to the various aspects of a product's marketing mix, such as price and promotion. Extensions (C) refer to new variations of a product or brand, while fads (D) are short-lived trends that may not have a lasting impact on product improvement.

With Regard to Product Improvement,_____ Refer Mainly to Product Features,design,package,and