In a _____,a manager is responsible for everything from marketing research and package design to advertising for a single product or a very small group of new and existing products.
A)marketing-manager system
B)category management system
C)traditional marketing system
D)brand-manager system

Question

Quizplus · Accepted Answer

In a brand-manager system, a manager is responsible for all aspects of marketing a specific brand or product line, including research, packaging, and advertising. This differs from a category management system, where a manager oversees a group of related products or a traditional marketing system where multiple managers may have oversight of different areas of marketing.

In a _____,A Manager Is Responsible for Everything from Marketing