Lauren is a brand manager at a company that manufactures toothpaste.She wants to increase the sales of an existing brand of toothpaste.To do so,she calls for a meeting with a team comprising of members from the administrative department,the human resource department,and the finance department.All of these members work together to come up with ways to improve the company's toothpaste brand positioning.Such a team is an example of a _____.
A)departmental team
B)marketing-management system
C)cross-functional team
D)category-management system

Question

Quizplus · Accepted Answer

The team consisting of members from different departments (administrative, human resource and finance) is an example of a cross-functional team, where individuals with different areas of expertise work together towards a common goal. It is not a departmental team as it involves employees from different departments. It is also not a marketing-management system or category-management system as these terms refer to broader strategies and frameworks for managing marketing and product categories, respectively.

Lauren Is a Brand Manager at a Company That Manufactures