Which of the following scenarios shows how a product is improved by modifying a product attribute?
A)An aerated drinks manufacturer reduces the price of one of its drinks due to low sales.
B)A large spa in Reno begins advertising its services on the Internet.
C)A dairy products manufacturer changes the promotion strategy of its line of processed cheese.
D)A company that sells packaged seafood adds an eco-friendly label to its packaging.

Question

Quizplus · Accepted Answer

Adding an eco-friendly label to the packaging of a product is an example of modifying a product attribute to improve the product. This can potentially attract customers who are environmentally conscious and increase sales.

Which of the Following Scenarios Shows How a Product Is