Motokraft Inc.is a new company that manufactures automobiles.The company compares its production rate,distribution networks,and quality of customer service with Vestla Corp. ,the market leader in the automobile industry.Identify the method that Motokraft Inc.uses to achieve strong performance.
A)Multibranding
B)Vertical marketing
C)Benchmarking
D)Horizontal marketing

Question

Quizplus · Accepted Answer

Motokraft Inc. uses benchmarking to achieve strong performance by comparing its production rate, distribution networks, and quality of customer service with the market leader in the automobile industry, Vestla Corp. Benchmarking is the process of comparing one's business processes and performance metrics to industry bests or best practices from other companies.