In the context of online consumer behavior,which of the following statements best describes churn rate?
A)It is the percentage of audience that has engaged with a brand's content on a given social channel per reporting period.
B)It is the measure of the number of audience members who leave over a specific period of time divided by the average number of audience members over that same time span.
C)It is the percentage of total conversions attributable to social media,found by dividing social media conversions by total conversions.
D)It is the percentage of visitors who went only to a single page of a site,bouncing back to the place they came from rather than clicking further into the site.

Question

Quizplus · Accepted Answer

Churn rate is the measure of the number of audience members who leave over a specific period of time divided by the average number of audience members over that same time span. It is often used to measure customer retention and loyalty. Option A describes engagement rate, option C describes social media conversion rate, and option D describes bounce rate.

In the Context of Online Consumer Behavior,which of the Following