Which of the following sources of information regarding a purchase decision refers to handling,examining,and trying out a product while shopping?
A)Internal sources
B)Marketing sources
C)Experiential sources
D)Public sources

Question

Quizplus · Accepted Answer

Experiential sources refer to handling, examining, and trying out a product while shopping. Internal sources refer to the buyer's own prior experiences and knowledge. Marketing sources refer to advertising, salespeople, and other promotional efforts. Public sources refer to consumer reports, government agencies, and other impartial sources of information.

Which of the Following Sources of Information Regarding a Purchase