Which of the following companies is best suited for using electronic exchanges to market products that customers would ordinarily want to examine before purchase?
A) A small company selling dairy products and specialty candies
B) A small entrepreneurial venture like a bakery
C) A large perfume manufacturer with low brand equity
D) A large company selling tablet computers from market leaders

Question

Quizplus · Accepted Answer

Tablet computers are well-suited for electronic exchanges as they are standardized products from market leaders, and customers can rely on brand reputation and specifications without needing to physically examine them.

Which of the Following Companies Is Best Suited for Using