Which of the following is true about a sales forecast?

Question

Quizplus · Accepted Answer

A sales forecast is typically used by a marketing manager to budget selling expenses, as it helps in predicting the sales volume, revenue, and profit that the company can expect. It is not primarily used to predict customer reactions to pre-launched products, nor to implement customers' comments into product development. While it can be used in situations that involve personal selling efforts, it is not necessarily unsuitable for such situations.

Which of the Following Is True About a Sales Forecast