To forecast its future sales, the sales department of a large chain of grocery stores requires the entire sales force to give their projections so that it can combine the views of the entire sales force to gain an overview on the future outlook for sales. Which of the following methods of sales forecasting is the grocery store using?

Question

Quizplus · Accepted Answer

The grocery store is using the sales force composite method, as it is combining the views of the entire sales force to gain an overview of future sales. The sales force executive opinion method involves relying on the opinions of top sales executives, while the sales force time-series analysis and correlation analysis involve analyzing historical sales data to make forecasts.

To Forecast Its Future Sales, the Sales Department of a Large