Which of the following provides quantitative standards against which the performance of individual sales representatives or other marketing units can be measured?

Question

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Sales quotas provide numerical targets or goals for individual sales representatives or other marketing units to achieve, which serves as a quantitative standard against which their performance can be measured. Sales strategies and sales forecasts may not necessarily be quantifiable or provide specific targets, and while sales calls can be tracked and evaluated, they do not necessarily provide a standardized measurement tool.

Which of the Following Provides Quantitative Standards Against Which the Performance