Kinglinks, a cereal manufacturer, wants to promote its new line of protein bars to its target audience using a nonpersonal form of communication. Kinglinks is least likely to rely on _____ as a means of communication.

Question

Quizplus · Accepted Answer

Direct marketing is a personal form of communication that involves direct contact with the consumer, which is not what Kinglinks wants to use. Advertising, sales promotion, and public relations are nonpersonal forms of communication that Kinglinks could use to promote its new line of protein bars.

Kinglinks, a Cereal Manufacturer, Wants to Promote Its New Line