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Which of the Following Best Describes Personal Selling

Question 13

Multiple Choice

Which of the following best describes personal selling?


A) Personal selling is a paid form of communications about an organization, its products, or its activities that is transmitted through a mass medium.
B) Personal selling is a nonpaid form of communication that seeks to influence the attitudes, feelings, and opinions of stockholders, suppliers, employees, and political bodies about the organization.
C) Personal selling is face-to-face communication with potential buyers to inform them about and persuade them to buy an organization's product.
D) Personal selling is an activity that offers customers or resellers a direct inducement for purchasing a product.

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