Marked Technologies Inc. had an idea for a new airplane rudder. When it could not gain access to the resources it needed to develop the new product, it entered into a long-term partnership with Z-High Airlines. Today Z-High Airlines uses this rudder on its commercial passenger jets. The relationship between Marked Technologies and Z-High Airlines is an example of a(n)_____.
A) intrapreneurial venture
B) franchise
C) acquisition
D) strategic alliance

Question

Quizplus · Accepted Answer

The long-term partnership between Marked Technologies and Z-High Airlines is an example of a strategic alliance, which is a collaborative relationship between two or more organizations for mutual benefit. In this case, Marked Technologies benefits from having access to Z-High Airlines' resources, while Z-High Airlines benefits from using the new airplane rudder developed by Marked Technologies.