After spending years on experimentation in developing a new MP3 player, Musique Inc. has finally launched its new product in the market. The company has assigned its best marketing managers to handle the launch. It has also employed an extensive marketing campaign with advertisements on television, newspapers, and billboards. In which of the following stages of the new product development process is Musique currently?
A) Concept testing
B) Product development
C) Test marketing
D) Commercialization

Question

Quizplus · Accepted Answer

Musique Inc. has already developed the MP3 player, conducted testing, and is now in the stage of launching and promoting the product. This corresponds to the commercialization stage of the new product development process.

After Spending Years on Experimentation in Developing a New MP3