The Primary Goal of a Test Market Is To

The primary goal of a test market is to:

A) evaluate and adjust the general marketing strategy to be used and the appropriate marketing mix.
B) place emphasis on the organizational structure and management talent needed to implement the marketing strategy.
C) evaluate the product plan from the standpoint of engineering, manufacturing, finance, and marketing.
D) increase frequency of consumption or increase the number of customers using the firm's product(s) .