Identify the stage of new product development process where emphasis is given to following up on elements that include bugs in design, production costs, quality control, and inventory requirements.
A) Commercialization
B) Test marketing
C) Personal selling
D) Direct marketing

Question

Quizplus · Accepted Answer

Commercialization is the stage of new product development process where emphasis is given to following up on elements that include bugs in design, production costs, quality control, and inventory requirements. This is the stage where the product is launched in the market and the focus is on mass production, distribution, and promotion. Bugs and defects in design, production costs, quality control, and inventory requirements identified during test marketing are addressed in this stage to ensure that the product is ready for launch. Therefore, option A is the correct answer. Options B, C, and D are incorrect as they do not reflect the stage where such elements are addressed.

Identify the Stage of New Product Development Process Where Emphasis