ConiferCraft is a furniture firm that specializes in creating customized furniture for the commercial market. The firm has recently acquired a large amount of funds from investors and is looking to diversify by introducing customized products for the industrial market. The firm has completed a complete situation analysis for the purpose and the results are favorable. According to the market segmentation process model, the firm must next:
A) divide markets on relevant dimensions.
B) decide segmentation strategies.
C) develop product positioning strategies.
D) determine consumer needs and wants.

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The Answer of ConiferCraft is a furniture firm that specializes in creating customized furniture for the commercial market. The firm has recently acquired a large amount of funds from investors and is looking to diversify by introducing customized products for the industrial market. The firm has completed a complete situation analysis for the purpose and the results are favorable. According to the market segmentation process model, the firm must next:
A) divide markets on relevant dimensions.
B) decide segmentation strategies.
C) develop product positioning strategies.
D) determine consumer needs and wants.

ConiferCraft Is a Furniture Firm That Specializes in Creating Customized