HealthPro cereal ads show the cereal being used as a topping on yogurt, as a snack food when topped with honey, and served hot as an alternative to oatmeal. In this case, HealthPro is using a positioning strategy based on:
A) superiority to competitive products.
B) consumer lifestyles.
C) particular types of product users.
D) use or application.

Question

Quizplus · Accepted Answer

HealthPro is highlighting the various uses and applications of their cereal, such as using it as a topping, snack food, and hot cereal alternative. This shows a positioning strategy based on use or application.

HealthPro Cereal Ads Show the Cereal Being Used as a Topping