Which of the following is an example of social influences on consumer behavior?
A) Eva purchases a mini skirt after reading Seventeen, a magazine for teens, where a fashion editor writes that any teen who wants to be considered "in vogue" must wear short skirts.
B) The manufacturer of a line of aromatherapy candles markets its products through an exclusive chain of health and wellness stores across the country.
C) Ernie decides against buying a new dress for Easter as she is saving up for a designer gown she wishes to purchase later that year for her wedding.
D) Barath purchases a pair of Rough Terrain brand shoes instead of the Unisole brand because the Unisole shoes aren't within Barath's budget.
Correct Answer:
Verified
Q21: Primary reference groups include:
A)college fraternity members.
B)members of
Q22: Which of the following situational features are
Q23: Secondary reference groups include _.
A)family
B)close friends
C)spouse and
Q27: Marketers can create brand equity by:
A)selling the
Q28: Which of the following situational influences provides
Q32: Mary prefers her dinner to be a
Q35: Which situational influence includes an intent or
Q37: Which of the following is true of
Q38: Gary usually buys a specific brand of
Q47: During her lunch hour,Shelly has to pick
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