Gary usually buys a specific brand of snack bars from his neighborhood store. He considers it a low-involvement purchase. This implies that Gary is:
A) unlikely to engage in extensive search.
B) not concerned about ready availability of the product.
C) likely to engage in extensive decision making.
D) likely to be influenced by reference groups.

Question

Quizplus · Accepted Answer

Since Gary considers snack bars as a low-involvement purchase, he is unlikely to engage in extensive search. The low-involvement purchases are those that are of low risk and require minimal effort in decision-making. Therefore, he is not much concerned about the ready availability of the product and is unlikely to engage in extensive decision-making. Furthermore, since he has a specific brand in mind, he is less likely to be influenced by reference groups.

Gary Usually Buys a Specific Brand of Snack Bars from His