Which of the following is true of the influences of price, product, and promotions on consumer behavior?
A) Salespeople do not have a direct impact on consumer behavior and its patterns.
B) Consistent bombarding of messages about a product will put off potential consumers.
C) Marketing communications play a critical role in informing consumers about products and services.
D) Value-conscious consumers buy products on the basis of place than other attributes.

Question

Quizplus · Accepted Answer

Marketing communications play a significant role in informing consumers about products and services. Consumers need to know about the products available in the market, their features, benefits, and prices before making a purchase decision. Effective marketing communication can help create brand awareness, build positive brand image, and influence consumers' buying decisions.

Answer: D
 The statement is incorrect. Value-conscious consumers are more concerned about getting the best product for their money, and they consider several attributes, including price, quality, features, and benefits, before making a purchase decision. The place of purchase may also be a factor, but it is not the only attribute they consider.

Which of the Following Is True of the Influences of Price