Haley Joe Inc., a cosmetics company, plans to launch a range of organic beauty products in its stores. Before initiating the launch, the company's marketing team will conduct research to evaluate the current market for organic products. Presently, it is formulating a question for the researchers to determine what the research is meant to accomplish. Haley Joe Inc.'s marketing team is currently in the middle of _____.
A) processing the research data
B) preparing the research report
C) identifying the purpose of the research
D) developing the plan of the research

Question

Quizplus · Accepted Answer

The marketing team is currently in the middle of identifying the purpose of the research, as they are formulating a question to evaluate the current market for organic products.