Which of the following statements is true of secondary data?
A) They are more expensive to gather than primary data.
B) They are data that have previously been collected for other purposes.
C) They are always available for strategy-specific research questions.
D) They are gathered from a limited number of sources.

Question

Quizplus · Accepted Answer

Secondary data are data that have previously been collected for other purposes, such as market research reports, government publications, and academic journals. They are often more cost-effective than primary data because they do not require the same level of resources to collect. However, they may not always be available or relevant to strategy-specific research questions, and they come from a variety of sources, not just a limited number.

Which of the Following Statements Is True of Secondary Data