Charles and Steve are business partners who want to start a publishing house. Both partners thoroughly research the market before proceeding with the planning. They believe that the research results guarantee that the new business will be successful. Which of the following will help Charles and Steve interpret their research results accurately?
A) Considering the results of the research as a final answer to all doubts about setting up the new business
B) Using the research results as a substitute for decision-making
C) Knowing that even the most carefully executed research can be filled with errors
D) Understanding that marketing research studies all the factors that contribute to the success of a business

Question

Quizplus · Accepted Answer

Even well-executed research can contain errors, so it's important to interpret results with caution and consider other factors.

Charles and Steve Are Business Partners Who Want to Start