Which of the following statements about marketing research is NOT true?
A) Marketing research can be fraught with errors even if it is executed carefully.
B) Marketing research forecasts the future with a degree of uncertainty.
C) Marketing research increases the risks associated with managing marketing strategies.
D) Marketing research can substantially increase the chances that good decisions are made.

Question

Quizplus · Accepted Answer

Marketing research is designed to reduce risks and increase the chances of making good decisions. Therefore, statement C is not true.

Which of the Following Statements About Marketing Research Is NOT