If a market researcher is analyzing the current situation involving the problem to be researched, he is most likely working on the _____.
A) performance of the research
B) purpose of the research
C) preparation of the research report
D) processing of research data

Question

Quizplus · Accepted Answer

When a market researcher is analyzing the current situation involving the problem to be researched, they are most likely working on defining the purpose of the research. This involves identifying the problem, understanding the research objectives and what the researcher wants to achieve through the study.

If a Market Researcher Is Analyzing the Current Situation Involving