The customer service department at Mercury, a department store, has noticed that the store's exchange process creates a lot of stress for customers. The customers need to visit several counters before their product is finally exchanged for another. Customer service management has decided to send questionnaires to customers, asking them to respond to a list of questions and to provide their suggestions for improving the exchange situation in the store. In this scenario, management is using the _____ research method.
A) focus group
B) survey
C) observational
D) experimental

Question

Quizplus · Accepted Answer

The customer service department at Mercury is using a survey to gather customer feedback and suggestions on how to improve the exchange process. This method involves sending questionnaires to a large number of customers, which makes it an efficient way to collect data from the target audience.

The Customer Service Department at Mercury, a Department Store, Has