Which of the following is an advantage of secondary data over primary data?
A) Secondary data is always available for strategy-specific research questions.
B) Secondary data sources are limited, making the information more valuable.
C) Secondary data is cheaper to obtain and utilize.
D) Secondary data is collected specifically for the research problem under investigation.

Question

Quizplus · Accepted Answer

Secondary data is often cheaper and quicker to obtain than primary data, which requires the researcher to collect new data from scratch.

Which of the Following Is an Advantage of Secondary Data