In determining its mission statement, an organization must:
A) look at the business from the inside, from the point of view of the employee and the management.
B) ensure that the name of the product or service it is producing is an essential part of the organization's name.
C) reflect a market-driven approach by targeting a broad class of needs and segmented target markets.
D) state the mission in terms of serving a generic group of clients or customers and meeting generic, not specific, needs.

Question

Quizplus · Accepted Answer

The mission statement should reflect a market-driven approach and target specific needs of segmented target markets. This helps to guide the organization's strategic decisions and focus on meeting the needs of its customers. A generic mission statement may not provide clear direction for the organization's goals and objectives. A and B are incorrect because the mission statement should focus on the organization's external perspective and not just its internal operations or product/service names. D is also incorrect because the mission statement should be specific and not generic in order to guide the organization's strategic decision-making processes.

In Determining Its Mission Statement, an Organization Must