Top management at Prinze Auto Sales has decided to replace their traditional marketing approach with an approach that emphasizes relationship marketing.Under this new approach,Prinze's salespeople will be expected to devote less time to current customers and a larger share of their time searching for new customers.
The goal of relationship marketing is to keep individual customers over time by offering them new products that exactly meet their requirements,so the salespeople at Prinze would be encouraged to spend more time contacting existing customers and satisfying their wants.

Question

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The statement is contradictory as it states that the company will emphasize relationship marketing but at the same time, it mentions that the salespeople will devote less time to current customers and more time searching for new customers. Relationship marketing primarily emphasizes building strong relationships with existing customers and keeping them satisfied over time, rather than constantly searching for new customers.

Top Management at Prinze Auto Sales Has Decided to Replace