Click Computers has established a Web site where its customers can get the latest information about the company's products,offer suggestions about improving products and service,and contact technical support via e-mail.The company has even added a chat room that allows customers to communicate with each other.Click's approach indicates that it is trying to utilize relationship marketing.
Relationship marketing tends to lead away from mass production and toward custom-made goods and services.One-way messages in mass media give way to a personal dialogue among participants.This may occur within a well-designed Web site.

Question

Quizplus · Accepted Answer

The passage states that Click Computers is utilizing relationship marketing through its Web site, which allows for personal dialogue among participants and the ability to offer suggestions and contact technical support. This approach tends to lead away from mass production and towards customized goods and services. Therefore, the statement is true.

Click Computers Has Established a Web Site Where Its Customers