Marketing goods and services to the B2B market relies more heavily on advertising than marketing efforts aimed toward the consumer market.
The strategies used in business-to-business markets are often quite different from those used in the consumer market because the buyers are so different.B2B buyers expect personal service,while advertising,a non-personal promotional strategy,can more effectively reach the large number of customers in the consumer market.

Question

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The statement is false. Marketing efforts aimed at the B2B market typically rely more heavily on personal selling and relationship building than advertising, which is more effective in reaching a large number of customers in the consumer market. B2B buyers also expect customized and personalized service, which advertising may not provide.

Marketing Goods and Services to the B2B Market Relies More