Jason bought an expensive new sports car last week.Immediately after the purchase,he worried that he paid too much,and that a less expensive model with better gas mileage would have been a wiser choice.Marketers refer to the doubts Jason is experiencing as post-purchase stress syndrome.
Marketers use the term cognitive dissonance to refer to the doubts consumers often experience after making a purchase.

Question

Quizplus · Accepted Answer

Marketers refer to the doubts consumers experience after making a purchase as cognitive dissonance, not post-purchase stress syndrome.

Jason Bought an Expensive New Sports Car Last Week